Undiknas Holds Business Collaboration and Realization 2024: Utilizing Technology and Responsiveness for Business Growth in the Digital Era

Denpasar – Universitas Pendidikan Nasional (Undiknas), through the Student Entrepreneurship Activity Unit (UKM KWH), successfully held the Business Collaboration and Realization 2024 event with the theme “Utilizing Technology and Responsiveness for Business Growth in the Digital Era.” This activity is part of the ETNEXTIONKWH program, one of the innovative initiatives from the Undiknas Entrepreneurship UKM, aimed at enriching students’ knowledge and experience in the business world.

Business Collaboration and Realization 2024 took place at two prominent locations in Gianyar, Bali. The first location was KRISNA OLEH-OLEH SERBA AJIK BLANGSINGA, located at Jl. Raya Blangsinga, Saba, Kec. Blahbatuh, Gianyar Regency, Bali 80581. The second location was SABABAY WINERY, located at Jalan Professor Doktor Ida Bagus Mantra No.333X, Keramas, Medahan, Kec. Blahbatuh, Gianyar Regency, Bali 80581. (15/6/2024)

The concept applied in the Business Collaboration and Realization event was a tour or study visit to companies, where organizers and participants could learn directly about the production, marketing, and market target fulfillment processes of the companies visited. At KRISNA OLEH-OLEH SERBA AJIK BLANGSINGA, participants gained insights into the production and marketing of Balinese souvenirs, while at SABABAY WINERY, they learned about the wine production process and premium product marketing strategies.

The Head of UKM KWH Undiknas stated that this event aims to provide real experiences for students on how successful companies in Bali utilize technology and responsiveness to face business challenges in the digital era. By conducting study visits to leading companies, participants can understand and apply innovative and adaptive business strategies.

The Business Collaboration and Realization 2024 activity supports the achievement of the Sustainable Development Goals (SDGs), particularly Goal 4 on quality education, Goal 8 on decent work and economic growth, and Goal 9 on industry, innovation, and infrastructure. Through this initiative, Undiknas contributes to preparing young generations ready to face global challenges with relevant skills and knowledge.

Universitas Pendidikan Nasional remains committed to holding activities that support sustainable development and create students who excel not only academically but are also ready to innovate and contribute to the business world. By involving students in practical and direct activities such as Business Collaboration and Realization, Undiknas hopes to shape individuals who are competent, creative, and highly competitive in the digital era.