Road To Bali Digifest 2023: Seminar on Digitalizing UMKM/Marketing & Branding with UNDIKNAS

Denpasar – Monday, 15 May 2023, the National Education University (UNDIKNAS) hosted the first seminar on digitizing MSMEs and branding in the framework of the Campus Roadshow ahead of Bali Digifest 2023. The Provincial Government of Bali sees the importance of digital transformation as a strategic step in balancing the structure and fundamentals of the Balinese economy to realize the vision of “Nangun Sat Kerthi Loka Bali” through the Planned Universal Development Pattern towards a New Era of Bali.

Bali Digifest 2023 has three important goals. First, to disseminate an overview of the direction and ideas of Kerthi Bali Digital Development to the public. Second, to build collaboration with stakeholders who are part of the development of the Bali digital ecosystem. And third, as an effort to accelerate Kerthi Bali’s Digital transformation to support the realization of the vision of Nangun Sat Kerthi Loka Bali through the Planned Universal Development Pattern towards a New Era of Bali.

The seminar activity began with remarks from the Head of the Communication and Informatics Agency, Gede Pramana, S.T., M.T., and remarks from Dr. Ni Wayan Widhiasthini S.Sos, M.Sc, attended by students of the National Education University. The seminar presented several speakers who are experts in their fields, such as Dr. Gine Das Prena, S.E., M.Sc., Ak., CA., CMA., CFMA., CAPM., CPA., CERA, who discussed MSMEs in the Digital Era and how the Digitalization of MSMEs can increase the productivity and quality of MSMEs management in Balinese people.

In addition, another speaker, Gede Humaswara Prathama, S.T., M.T. also presented to discuss the use of technology to increase the productivity of MSMEs through digital analysis and access to up-to-date information. Komang Sri Widiantari SE., MSi acted as the moderator of the event.

This seminar provides new insights into the importance of digitization in the development of MSMEs in Bali. This is important considering that the MSME sector has a very important role in economic growth in Bali. In the increasingly developing digital era, digitalization is the key to increasing the competitiveness and sustainability of MSMEs in Bali.

Bali Digifest 2023 is an important moment to accelerate Kerthi Bali’s Digital transformation, to realize the vision of Nangun Sat Kerthi Loka Bali through the Planned Universal Development Pattern towards a New Era Bali. It is hoped that similar events can continue to take place in the future, and the topics of discussion can provide new insights and positive impacts for students, MSMEs, and the Balinese community as a whole. 

Many other exciting things will take place during the Bali Digifest 2023. All information on Bali Digifest 2023 activities can be seen on the Bali Provincial Government website at https://digifest.baliprov.go.id