Bali Art Festival as A Stimulus For Driving The Balinese Economy

Denpasar – Bali Arts Festival (PKB) is a festival of arts and Balinese culture. In 2022, the PKB performance was again held offline, after being hampered by the COVID-19 pandemic, so last year the festival, which has been held 44 times, 2021 was held Hybrid. (28/6/2022)

The implementation of this offline PKB is a bright hope for business actors. According to the Rector of the National Education University (Undiknas) Prof. Dr. Ir. Nyoman Sri Subawa, S.T., S.Sos., M.M., IPM. as an expert in the field of economics, appreciates the PKB moment which can again be fully implemented offline. He even had time to visit directly to enliven the ongoing Balinese arts degree.

In his interview, Prof. Shribawa revealed that PKB activities are the right momentum for MSMEs to expand their business reach. PKB can be an effective marketing tool for MSMEs seen from the high enthusiasm of the community in attending this series of PKB activities.

“The Bali Arts Festival is an early sign for marketing steps with various MSME products in it, strategic steps must be taken by the government, tourism businesses and the community so that everything is integrated to maintain economic revival,” said Prof. Shribawa.

The presence of PKB in 2022 is also a moment for the revival of Bali tourism which has also been affected by the COVID-19 pandemic. Through the PKB, the arts and cultural events in it can be a positive stimulus for the revival of Bali tourism. The economic recovery movement must continue to be intensively carried out to restore the welfare of the community. All stakeholders must be involved from upstream to downstream, and the community and the government must jointly take part in reviving Bali’s dormant economy.