Universitas Pendidikan Nasional

In the legal world, we often hear the term “legal adage” — a phrase that may sound classical, yet carries profound meaning and remains relevant to this day. A legal adage is a saying or proverb, often in Latin (and …

Holidays are often the most anticipated moments—a time to unwind, escape routines, and recharge. However, when the holidays end and we return to our daily activities, many people feel gloomy, unmotivated, and struggle to adjust. This condition is known as …

In the business world, not everyone starts from scratch. Some choose the path of partnerships or franchising as a smart strategy to launch their ventures. Both options are popular because they offer a proven business model with lower risk. But …

Ever been asked for a favor when you’re completely exhausted, but you said yes anyway because you didn’t want to disappoint someone? Or agreed to hang out when you really just wanted to rest, but were afraid people might think …

In the ever-evolving world of marketing, an effective approach to capturing attention and encouraging consumer action is key to a brand’s success. One proven framework that has remained relevant for over a century is the AIDA model: Attention, Interest, Desire, …